000			02573cam a22002894a 4500
999			_c936 _d936
001			16670209
003			OSt
005			20260528093157.0
008			110228s2011 nyu b 001 0 eng
010			_a 2011007646
020			_a978-0-07-131578-4
040			_akyucl _ckyuc _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHM1221 _b.P82 2009
245	0	0	_aPublic relations : _bThe profession and the practice / _cLattimore ... [et al.].
250			_a4th ed.
260			_aNew York : _bMcGraw-Hill, _c2009
300			_a372p.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.
520			_a"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- _cProvided by publisher.
650		0	_aPublic relations. _2Public Relations _xSchool of Business and Education
650		0	_aPublic relations _zUnited States.
700	1		_aLattimore, Dan.
942			_2lcc _cLLB