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| 003 | OSt | ||
| 005 | 20260708123512.0 | ||
| 008 | 060925s2007 ne a 001 0 eng | ||
| 010 | _a 2006935285 | ||
| 020 | _a0750681330 (pbk.) | ||
| 040 |
_aKyUCL _cKyUC _dDLC |
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| 041 | _aEN | ||
| 050 | 0 | 0 |
_aHF 5415 _b.M4419 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aMeldrum, Mike. | |
| 245 | 1 | 0 |
_aMarketing in a nutshell : _bkey concepts for non-specialists / _cby Meldrum, Mike and Malcolm McDonald. |
| 250 | _a1st ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier, _cc2007. |
||
| 300 |
_ax, 294 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 600 |
_2Marketing _xSchool of Business and Education |
||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aMcDonald, Malcolm. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0745/2006935285-d.html |
| 906 |
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