000 01099cam a2200313 4500
999 _c600
_d600
001 4553013
003 OSt
005 20260511113448.0
008 730330s1973 ilua bs 001 0 eng
010 _a 72090532
020 _a0256014426
040 _aKYUCL
_cKYUC
_dDLC
050 0 0 _aHF5415.13
_b.R4 1973
082 0 0 _a658.8
100 1 _aRewoldt, Stewart H.
_q(Stewart Henry),
_d1922-1979.
245 1 0 _aIntroduction to marketing management;
_btext and cases
_c[by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
250 _aRev. ed.
260 _aHomewood, Ill.,
_bR. D. Irwin,
_c1973.
300 _axv, 825 p.
_billus.
_c24 cm.
500 _aOn spine: Marketing management.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xSchool of Business and Education
_2Marketing
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aScott, James D.
_q(James Dacon),
_ejoint author.
700 1 _aWarshaw, Martin R.,
_ejoint author.
740 0 _aMarketing management.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cLLB