| 000 | 01078cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c593 _d593 |
||
| 001 | 13814724 | ||
| 003 | OSt | ||
| 005 | 20260511113033.0 | ||
| 008 | 041214s2006 njua b 001 0 eng | ||
| 010 | _a 2004029595 | ||
| 020 | _a0131457578 | ||
| 040 |
_aKYUCL _cKYUC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2006 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
| 250 | _aTwelfth ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
||
| 300 |
_axxxix, 733 [45] p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xSchool of Business and Education _2Marketing |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||