000			02039cam a22003498i 4500
999			_c5043 _d5043
001			21794988
003			OSt
005			20260506105156.0
008			201105s2022 mauab b 001 0 eng
010			_a 2020050255
020			_a9781284200157 _q(paperback)
040			_aKYU _beng _cKYL _erda _dKYUL
042			_apcc
050	0	0	_aRA410.56 _b.B47 2022
060	0	0	_aW 74.1
082	0	0	_aRA410.56 .B47 2022 _25th Ed.
100	1		_aBerkowitz, Eric N., _eauthor.
245	1	0	_aEssentials of health care marketing / _cBerkowitz Eric N.
250			_aFifth edition.
264		1	_aBurlington, MA : _bJones & Bartlett Learning, _cc2022.
300			_axxv, 779 pages : _billustrations, maps ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.
520			_a"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"-- _cProvided by publisher.
650	1	2	_aMarketing of Health Services _2Health Science _xSchool of Health Sciences
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB