000			00557nam a22001937a 4500
999			_c489 _d489
005			20260528093306.0
008			150804b xxu||||| |||| 00| 0 eng d
020			_a978-0-07-060159-8
040			_aKYUCL _cKYUC
041			_aENG
050			_aHF 5415.13 _b.D846 2007
100			_9380 _aDuncan, Tom
245			_aPrinciples of advertising and IMC: _c[by] Duncan Tom
250			_a2nd ed.
260			_aNew Delhi: _bTata Macgrawhillpublishing company, _c2007.
300			_a733p.
650			_2Marketing _xSchool of Business and Education
942			_2lcc _cLLB