000 00555nam a22001817a 4500
999 _c437
_d437
005 20260512135828.0
008 150804b xxu||||| |||| 00| 0 eng d
020 _a81-7649-070-9
040 _aKyUCL
_cKYUC
050 _aHF5415
_bW55 1999
100 _9338
_aWilson, S. M. Richard
245 _aStrategic Marketing Management: Planning, implementation and control
_cWilson S. M. Richard
250 _a2ed.
260 _aUK
_bViva Books Private Limited
_c1999
300 _a827p.
650 _2Marketing
_xSchool of Business and Education
942 _2lcc
_cLLB