| 000 | 01247cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c4347 _d4347 |
||
| 001 | 18398921 | ||
| 003 | OSt | ||
| 005 | 20250815110848.0 | ||
| 008 | 141208s2016 cau 001 0 eng | ||
| 010 | _a 2014047588 | ||
| 020 | _a9781452292144 (pbk. : alk. paper) | ||
| 040 |
_aKyU _beng _cKyUL _erda _dKyU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2016 |
| 082 | 0 | 0 |
_aHF5414 .K67 2016 _223 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _bchanging behaviors for good / _cNancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c[2016] |
|
| 300 |
_axv, 567 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aSocial marketing. _2Marketing _xSchool of Business and Education |
|
| 650 | 0 |
_aBehavior modification. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 |
_aLee, Nancy, _d1945- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||