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| 001 | 17347928 | ||
| 003 | OSt | ||
| 005 | 20250812152711.0 | ||
| 008 | 120615s2013 maua b 001 0 eng | ||
| 010 | _a 2012024141 | ||
| 020 | _a9780273779414 | ||
| 040 |
_aDLC _cKyUL _bEnglish |
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| 041 | _aEN | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD 69 _b.K45 2013 |
| 082 | 0 | 0 |
_aHD 69 .K45 2013 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_axxviii, 562 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xSchool of Business and Education _2Management |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
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