| 000 | 01095cam a22003378i 4500 | ||
|---|---|---|---|
| 999 |
_c4149 _d4149 |
||
| 001 | 18846850 | ||
| 003 | OSt | ||
| 005 | 20250812150701.0 | ||
| 008 | 151105s2017 nyu 000 0 eng | ||
| 010 | _a 2015041004 | ||
| 020 | _a9781259548154 | ||
| 040 |
_aKyUL _beng _cKyUL _erda |
||
| 041 |
_aEN _dEN |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5821 _b.A74 2017 |
| 082 | 0 | 0 |
_aHF 5821 .A74 2017 _223 |
| 100 | 1 |
_aArens, William F., _eauthor. |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold. |
| 250 | _aFifteenth edition. | ||
| 263 | _a1602 | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2017] |
|
| 300 | _apages cm | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 |
_aAdvertising. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||