| 000 | 01362cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c4143 _d4143 |
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| 001 | 15303098 | ||
| 003 | OSt | ||
| 005 | 20260512093302.0 | ||
| 008 | 080522s2009 njua b 001 0 eng | ||
| 010 | _a 2008022827 | ||
| 020 | _a9780470238271 | ||
| 020 | _a0470238275 (cloth) | ||
| 035 | _a(OCoLC)226361770 | ||
| 040 |
_aDLC _cKyUL _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dVP@ _dDLC _benglish |
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| 041 | _aEN | ||
| 050 | 0 | 0 |
_aHF 5413 _b.M67 2009 |
| 082 | 0 | 0 |
_aHF 5413 .M67 2009 _222 |
| 100 | 1 |
_aMorgan, Adam, _d1969- |
|
| 245 | 1 | 0 |
_aEating the big fish : _bhow challenger brands can compete against brand leaders / _cMorgan, Adam . |
| 250 | _a2nd ed., [Rev. & expanded]. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _cc2009. |
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| 300 |
_axxiv, 336 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 315-319) and index. | ||
| 650 | 0 |
_aProduct management. _2Management. _xSchool of Business and Education |
|
| 650 | 0 |
_aBrand name products _xSchool of Business and Education _2Management. |
|
| 650 | 0 |
_aNew products. _2Management. _xSchool of Business and Education |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0819/2008022827.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
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