| 000 | 01270cam a2200349 i 4500 | ||
|---|---|---|---|
| 999 |
_c4133 _d4133 |
||
| 001 | 18837934 | ||
| 003 | OSt | ||
| 005 | 20250522130844.0 | ||
| 008 | 151030s2016 enka b 001 0 eng | ||
| 010 | _a 2015040201 | ||
| 020 | _a9780749473402 | ||
| 020 | _z9780749473419 (ebk) | ||
| 040 |
_aDLC _beng _erda _cKyUL |
||
| 041 | _aEN | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.123 _b.S65 2016 |
| 082 | 0 | 0 |
_aHF 5415.123 .S65 2016 _223 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _boffline and online integration, engagement and analytics / _cPR Smith and Ze Zook. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aLondon ; _aPhiladelphia : _bKoganPage, _c2016. |
|
| 300 |
_axxii, 578 pages : _bcolor illustrations ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 |
_aZook, Ze, _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||