000 00992cam a2200277 a 4500
999 _c413
_d413
001 4490832
005 20260512141343.0
008 970822s1998 ohua b 001 0 eng
010 _a 97037073
020 _a981-240-122-9
040 _aKyUCL
_cKYUC
_dDLC
050 0 0 _aHF5415.3
_b.A83 1998
082 0 0 _a658.8/342
_221
100 1 _aAssael, Henry.
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael.
246 3 0 _aConsumer behavior
250 _a6th ed.
260 _aCincinnati, Ohio :
_bSouth-Western College Pub.,
_cc1998.
300 _axviii, 718 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 656-688) and index.
650 0 _aConsumer behavior.
_2Marketing
_xSchool of Business and Education
650 0 _aMotivation research (Marketing)
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cLLB