| 000 | 01208cam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c4118 _d4118 |
||
| 001 | 15549071 | ||
| 003 | OSt | ||
| 005 | 20250812122411.0 | ||
| 008 | 081208s2010 njua b 001 0 eng | ||
| 010 | _a 2008053012 | ||
| 020 | _a9781292040332 | ||
| 020 | _a0136049966 (casebound) | ||
| 035 | _a(OCoLC)ocn216941213 | ||
| 040 |
_aDLC _cKyUL _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dDLC _benglish |
||
| 050 | 0 | 0 |
_aHC 79 _b.S53 2014 |
| 082 | 0 | 0 |
_aHC 79 .S53 2014 _222 |
| 100 | 1 | _aMohr, Jakki J. | |
| 245 | 1 | 0 |
_aMarketing of high-technology products and innovations / _cJakki Mohr, Sanjit Sengupta, Stanley Slater. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2010. |
||
| 300 |
_axxvi, 538 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHigh technology industries _xSchool of Business and Education _2Marketing |
|
| 700 | 1 | _aSengupta, Sanjit. | |
| 700 | 1 | _aSlater, Stanley F. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||