| 000 | 01227cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c4074 _d4074 |
||
| 001 | KyU/2017/7304 | ||
| 003 | KyU/2017/7304 | ||
| 005 | 20250806123448.0 | ||
| 008 | 140428s2015 enk b 001 0 eng | ||
| 010 | _a 2014016029 | ||
| 020 | _a9780415535229 (hardback) | ||
| 020 | _a9780415535236 (pbk.) | ||
| 020 | _z9780203393147 (ebook) | ||
| 040 |
_aKyUL _beng _cKyU _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.W466 2015 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aWharton, Chris _c(Lecturer in advertising and media) |
|
| 245 | 1 | 0 |
_aAdvertising : _bcritical approaches / _cChris Wharton ; with a political economy of advertising chapter by Jonathan Hardy. |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2015. |
|
| 300 |
_ax, 228 pages ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _2Marketing _xSchool of Business and Education |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||