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| 001 | 12864417 | ||
| 003 | OSt | ||
| 005 | 20250626102325.0 | ||
| 008 | 020722s2002 enka b 001 0 eng | ||
| 010 | _a 2002026236 | ||
| 020 | _a075065449X | ||
| 040 |
_aKyUL _cKyU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.W54 2002 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst, Adrian Mackay. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford ; _aBoston, MA : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_aviii, 376 p. : _bill. ; _c25 cm. |
||
| 650 | 0 |
_aMarketing. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 | _aMackay, Adrian. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/2002026236.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/2002026236.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
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