| 000 | 01336cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c4024 _d4024 |
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| 001 | 15098820 | ||
| 003 | OSt | ||
| 005 | 20250806090754.0 | ||
| 008 | 071130s2009 maua b 001 0 eng | ||
| 010 | _a 2007049241 | ||
| 020 | _a9780073529905 (alk. paper) | ||
| 020 | _a0073529907 (alk. paper) | ||
| 035 | _a(OCoLC)ocn182716623 | ||
| 035 | _a(OCoLC)182716623 | ||
| 040 |
_aKyUL _cKyU |
||
| 050 | 0 | 0 |
_aHF5415 _b.D92 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxv, 678 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 653-661) and index. | ||
| 650 | 0 |
_aMarketing. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 | _aTanner, John F. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
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