| 000 | 01418cam a2200361 a 4500 | ||
|---|---|---|---|
| 999 |
_c3975 _d3975 |
||
| 001 | 15390730 | ||
| 003 | OSt | ||
| 005 | 20250806121913.0 | ||
| 008 | 080731s2009 nyua b 001 0 eng | ||
| 010 | _a 2008034041 | ||
| 015 |
_aGBA8D8800 _2bnb |
||
| 016 | 7 |
_a014852321 _2Uk |
|
| 020 | _a9780765622600 (pbk. : alk. paper) | ||
| 020 | _a0765622602 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn239238559 | ||
| 035 | _a(OCoLC)239238559 | ||
| 040 |
_aDLC _cKyUL _dYDXCP _dBTCTA _dUKM _dC#P _dBWX _dCDX _dDLC |
||
| 050 | 0 | 0 |
_aHF 5823 _b.J84 2009 |
| 082 | 0 | 0 |
_aHF 5823 .J84 2009 _222 |
| 100 | 1 | _aJugenheimer, Donald W. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDonald W. Jugenheimer and Larry D. Kelley. |
| 260 |
_aArmonk, N.Y. : _bM.E. Sharpe, _cc2009. |
||
| 300 |
_avii, 222 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xSchool of Business and Education _2Marketing |
|
| 650 | 0 |
_aAdvertising. _2Marketing _xSchool of Business and Education |
|
| 650 | 0 |
_aAdvertising _vCase studies. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 |
_aKelley, Larry D., _d1955- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0824/2008034041.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
||