| 000 | 00579nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c3956 _d3956 |
||
| 005 | 20250811125415.0 | ||
| 008 | 170301b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781133191421 | ||
| 040 | _aKyUL | ||
| 041 | _aEN | ||
| 050 |
_aHF 5823 _b.S55 2013 |
||
| 082 | _aHF 5823 .S55 2013 | ||
| 245 |
_a Advertising, promotion, and other aspects of integrated marketing communication _cShimp, Terence A. |
||
| 250 | _a9th ed. | ||
| 260 |
_aBrazil : _bCengage Learning, _c2013. |
||
| 300 | _a729 p.: | ||
| 650 |
_2Marketing _xSchool of Business and Education |
||
| 942 |
_2lcc _cLLB |
||