000 01194cam a22003014a 4500
999 _c3950
_d3950
001 12255900
003 OSt
005 20250626092057.0
008 001213s2002 ctua 000 0 eng
010 _a 00068787
020 _a9781567204070
040 _aDLC
_cKyUL
_dDLC
_benglish
041 _aEN
042 _apcc
050 0 0 _aHF 5548.32
_b.G46 2002
082 0 0 _aHF 5548.32 .G46 2002
_221
245 0 0 _aGlobal e-commerce and online marketing :
_bwatching the evolution /
_cedited by Nikhilesh Dholakia ... [et al.].
260 _aWestport, Conn. :
_bQuorum Books,
_c2002.
300 _axiv, 316 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [287]-306) and index.
650 0 _aElectronic commerce.
_2Marketing
_xSchool of Business and Education
650 0 _aInternet marketing.
_2Marketing
_xSchool of Business and Education
650 0 _aGlobalization.
_2Marketing
_xSchool of Business and Education
700 1 _aDholakia, Nikhilesh,
_d1947-
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cLLB