000 01162cam a2200313 a 4500
999 _c3911
_d3911
001 2068883
003 OSt
005 20250812084522.0
008 940524s1994 enka b 001 0 eng
010 _a 94020949
020 _a9781473723702
020 _a0415089859 (pbk.)
040 _aDLC
_cKyUL
_dDLC
050 0 0 _aHF 1416
_b.D66 2016
082 0 0 _aHF 1416 .D66 2016
_220
100 1 _aPhillips, Chris,
_d1941-
245 1 0 _aInternational marketing strategy :
_banalysis, development, and implementation /
_cChris Phillips, Isobel Doole, and Robin Lowe.
250 _a7th ed.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2016.
300 _a465 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xSchool of Business and Education
_2Marketing
650 0 _aExport marketing
_xSchool of Business and Education
_2Marketing
700 1 _aDoole, Isobel.
700 1 _aLowe, Robin,
_d1945-
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cLLB