000			01772cam a22003498i 4500
999			_c3910 _d3910
001			17853048
003			OSt
005			20250811150501.0
008			130815s2013 enk 000 0 eng
010			_a 2013033209
020			_a9781292100111
040			_aDLC _beng _cKyUL _erda
041			_aEN
042			_apcc
050	0	0	_aHF 1416 _b.H65 2013
082	0	0	_aHF 1416 .H65 2013 _223
100	1		_aHollensen, Svend.
245	1	0	_aGlobal marketing : _cSvend Hollensen.
250			_a7th edition.
263			_a1309
264		1	_aHarlow, England : _bPearson, _c2017.
300			_apages cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505	0		_aGlobal marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
650		0	_aExport marketing. _2Marketing _xSchool of Business and Education
650		0	_aExport marketing _vCase studies. _2Marketing _xSchool of Business and Education
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB