| 000 | 00989cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c3898 _d3898 |
||
| 001 | 17375153 | ||
| 003 | OSt | ||
| 005 | 20250811151223.0 | ||
| 008 | 120706s2014 maua b 001 0 eng | ||
| 010 | _a 2012027317 | ||
| 020 | _a9780133074673 | ||
| 020 | _a0133074676 | ||
| 040 |
_aLC _cLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2.B779 2014 _b.B779 2014 |
| 082 | 0 | 0 |
_aHF5415.2.B779 2014 _223 |
| 100 | 1 | _aBurns, Alvin C. | |
| 245 | 1 | 0 |
_aMarketing research / _cAlvin C. Burns, Ronald F. Bush. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bPearson, _cc2014. |
||
| 300 |
_axxix, 459 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 | 0 |
_aMarketing research. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 | _aBush, Ronald F. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||