000			02147cam a22004337i 4500
999			_c3894 _d3894
001			17867919
003			OSt
005			20250731091108.0
008			130828t20152015ctu 001 0 eng d
010			_a 2013949097
015			_aGBB3A5919 _2bnb
016	7		_a016547531 _2Uk
020			_a9781285052076 (pbk.)
020			_a1285052072 (pbk.)
035			_a(OCoLC)ocn864086749
040			_aUKMGB _beng _cKyUL _erda _dOCLCO _dYDXCP _dBTCTA _dXII _dOCLCO _dOCLCF _dDLC
041			_aEN
042			_alccopycat
050	0	0	_aP 90 _b.B37 2015
082	0	4	_aP 90 .B37 2015 _223
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis.
250			_aSeventh edition.
264		1	_aStamford, CT : _bCengage Learning, _c[2015]
264		4	_c©2015
300			_axxi, 408 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aCengage series in mass communication and journalism
504			_aIncludes bibliographical references (pages 371-396) and index.
505	0		_aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650		0	_aMass media _xSchool of Business and Education _2Philosophy
700	1		_aDavis, Dennis K., _eauthor.
830		0	_aCengage series in mass communication and journalism.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cLLB