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| 001 | 15152249 | ||
| 003 | OSt | ||
| 005 | 20250806084918.0 | ||
| 008 | 080124s2008 njua 000 0 eng | ||
| 010 | _a 2008003309 | ||
| 020 | _a9780273711568 (pbk.) | ||
| 020 | _a0273711563 (pbk.) | ||
| 035 | _a(OCoLC)191697384 | ||
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_aLC _cLC _dYDX _dYDXCP _dBTCTA _dDLC |
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| 050 | 0 | 0 |
_aHF5415.K6314 2008 _b.K6314 2008 |
| 082 | 0 | 0 |
_aHF5415.K6314 2008 _222 |
| 100 |
_9721 _aPhilip Kotler ... [et al.]. |
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| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
| 250 | _a5th European ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2008. |
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| 300 |
_axxxv, 1020 p. : _bill. (chiefly col.) ; _c28 cm. |
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| 500 | _aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. | ||
| 650 | 0 |
_aMarketing. _2Marketing _xSchool of Business and Education |
|
| 700 | 1 | _aKotler, Philip. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip089/2008003309.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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