000			01381cam a2200337 a 4500
999			_c386 _d386
001			16533468
003			OSt
005			20260526145946.0
008			101104s2012 njua b 001 0 eng
010			_a 2010046655
020			_a0-273-75336-3
020			_a0132102927
035			_a(OCoLC)ocn678924608
040			_aKyUCL _cKyUC _dYDX _dYDXCP _dBWX _dCDX _dDLC
041			_aEN
042			_apcc
050	0	0	_aHF 5415.13 _b.K64 2012
082	0	0	_a658.8 _222
100	1		_aKotler, Philip.
245	1	0	_aMarketing management / _cby Philip Kotler, Kevin Lane Keller.
250			_a14th [ed.]
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012.
300			_axxii, 679 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650		0	_aMarketing _xSchool of Business and Education _2Marketing
700	1		_aKeller, Kevin Lane, _d1956-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB