| 000 | 04542cam a2200445 i 4500 | ||
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| 999 |
_c3834 _d3834 |
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| 001 | KyU/2017/7179 | ||
| 003 | KyU/2017/7179 | ||
| 005 | 20250731103500.0 | ||
| 008 | 150514s2015 nju 001 0 eng | ||
| 010 | _a 2015018031 | ||
| 020 | _a9781119070481 | ||
| 020 |
_a1119070481 _qpaperback |
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| 040 |
_aKyUL _beng _cKyU _erda _dYDX _dBTCTA _dOCLCF _dYDXCP _dCCPLG _dCDX _dIPU _dVP@ _dCHVBK _dGTA _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S393 2015 |
| 100 | 1 |
_aScott, David Meerman, _eauthor. |
|
| 245 | 1 | 4 |
_aThe new rules of marketing & PR : _bhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / _cDavid Meerman Scott. |
| 246 | 3 | _aNew rules of marketing and PR | |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2015] |
|
| 300 |
_axxi, 458 pages ; _c23 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIndex included. | ||
| 505 | 0 | _aForeword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR : -- The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR - Reaching your buyers directly -- II. Web-based communications to reach buyers directly : -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story -- Audio and video drive action -- Going viral: the web helps audiences catch the fever -- The content-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules : -- You are what you publish: building your marketing and PR plan -- Growing your business: how marketing and PR drive sales -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- Mobile marketing: reaching buyers wherever they are -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and podcasting made, well, as easy as possible -- How to use news releases to reach buyers directly -- Your newsroom: a front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen. | |
| 520 | _a"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover. | ||
| 650 | 0 |
_aInternet marketing. _2Marketing _xSchool of Business and Education |
|
| 650 | 0 |
_aPublic relations. _2Marketing _xSchool of Business and Education |
|
| 650 | 7 |
_aInternet marketing. _2Marketing _0(OCoLC)fst00977272 _xSchool of Business and Education |
|
| 650 | 7 |
_aPublic relations. _2Marketing _0(OCoLC)fst01082892 _xSchool of Business and Education |
|
| 650 | 7 |
_aOnline-Marketing. _2Marketing _0(DE-588)7706419-7 _xSchool of Business and Education |
|
| 650 | 7 |
_aÖffentlichkeitsarbeit. _2Marketing _0(DE-588)4043188-5 _xSchool of Business and Education |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html |
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