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020 _a81-7722-382-8
040 _aKyUCL
_cKyUC
041 _aEN
050 _aHF 5415
_b.E92 2003
100 _9301
_aEvans, Joel R. and Borry Berman
245 _aMarketing:
_bmarketing in the 21st century
_cby Evans, Joel R. [and] Borry Berman
250 _a8th ed.
260 _aNew Delhi
_bBiztantra
_c2003
300 _a687p.:
_bill.: appendix.: index
650 _2Marketing
_xSchool of Business and Education
942 _2lcc
_cLLB