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008 090518s2010 enka b 001 0 eng
010 _a 2009020214
020 _a9780749456405
020 _a074945640X
035 _a(OCoLC)ocn327637300
040 _aDLC
_cKyUL
_dBTCTA
_dYDXCP
_dBWKUK
_dDLC
050 0 0 _aHD 59
_b.O45 2010
082 0 0 _aHD 59 .O45 2010
_222
100 1 _aOliver, Sandra.
245 1 0 _aPublic relations strategy /
_cSandra Oliver.
250 _a3rd ed.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page/CIPR,
_c2010.
300 _axvi, 188 p. :
_bill. ;
_c24 cm.
440 0 _aPR in practice series
500 _aPublished in association with the Chartered Institute of Public Relations.
504 _aIncludes bibliographical references (p. 171-180) and index.
504 _aIncludes web resources.
650 0 _aPublic relations
_xSchool of Business and Education
_2Public relations.
710 2 _aChartered Institute of Public Relations.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1006/2009020214-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1006/2009020214-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1006/2009020214-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLLB