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| 999 |
_c3667 _d3667 |
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| 001 | 14059398 | ||
| 003 | OSt | ||
| 005 | 20250626143659.0 | ||
| 008 | 050801s2006 ohua b 001 0 eng | ||
| 010 | _a 2005931612 | ||
| 020 | _a9780324322712 | ||
| 035 | _a(OCoLC)ocm62331222 | ||
| 040 |
_aKyUL _cKyU |
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| 042 | _alccopycat | ||
| 082 | _aHF5837 .P37 2006 | ||
| 100 | 1 | _aParente, Donald. | |
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente. |
| 246 | 3 | 0 | _aGuide to marketing communication plans |
| 246 | 3 | 0 | _aMarketing communication plans |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
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| 300 |
_axxvi, 400 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising campaigns. _2Marketing _xSchool of Business and Education |
|
| 650 | 0 |
_aCommunication in marketing. _2Marketing _xSchool of Business and Education |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0605/2005931612.html |
| 906 |
_a7 _bcbc _ccopycat _d3 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
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