| 000 | 00801pam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c3649 _d3649 |
||
| 001 | 915960 | ||
| 003 | OSt | ||
| 005 | 20250626135517.0 | ||
| 008 | 820623s1983 njua b 001 0 eng | ||
| 010 | _a 82012335 | ||
| 020 | _a9781292104805 | ||
| 040 |
_aDLC _cKyUL _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415 _b.K68 2012 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York: _bPrentice-Hall, _cc2012. |
||
| 300 |
_axxiv, 676 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aPrentice-Hall series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _2Marketing _xSchool of Business and Education |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||