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999			_c3633 _d3633
001			17470709
003			OSt
005			20250626121546.0
008			120921s2014 maua b 001 0 eng
010			_a 2012038213
020			_a9780273791935
040			_aDLC _cKyUL _dDLC _benglish
041			_aen
042			_apcc
050	0	0	_aHD 30.22 _b.K43 2014
082	0	0	_aHD 30.22 .K43 2014 _223
100	1		_aKeat, Paul G.
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
250			_a7th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxvi, 593 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
650		0	_aManagerial economics. _2Management _xSchool of Business and Education
700	1		_aYoung, Philip K. Y.
700	1		_aErfle, Stephen E. _q(Stephen Eugene)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB