000 02201cam a2200373 i 4500
999 _c3632
_d3632
001 17775991
003 OSt
005 20250613164201.0
008 130613s2014 njua b 001 0 eng
010 _a 2013021892
020 _a9781118626771 (hardback)
040 _aKyUL
_beng
_cKyU
042 _apcc
050 0 0 _aGT3405
_b.G65 2014
082 0 0 _a394.2068
_223
084 _aBUS081000
_2bisacsh
100 1 _aGoldblatt, Joe Jeff,
_d1952-
245 1 0 _aSpecial events : creating and sustaining a new world for celebration
_cProfessor Joe Goldblatt, Ed.D., FRSA.
250 _aSeventh edition.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2014]
300 _axxvi, 406 pages :
_billustrations (some color) ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aThe Wiley event management series
500 _aPrevious editions have different subtitles.
504 _aIncludes bibliographical references (pages 378-385) and index.
520 _a"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"--
_cProvided by publisher.
650 0 _aSpecial events
_xSchool of Business and Education
_2Social Science
650 7 _aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism.
_2Social Science
_xSchool of Business and Education
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLLB