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_c3586 _d3586 |
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| 001 | 15312050 | ||
| 003 | OSt | ||
| 005 | 20250612122026.0 | ||
| 008 | 080602s2009 nyua bf 001 0 eng | ||
| 010 | _a 2008023417 | ||
| 020 | _a9780415995139 | ||
| 020 | _a0415995132 | ||
| 020 | _a9780415995146 | ||
| 020 | _a0415995140 | ||
| 020 | _a9780203889374 | ||
| 020 | _a0203889371 | ||
| 035 | _a(OCoLC)ocn227918381 | ||
| 040 |
_aKyUL _cKyUL _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dIOJ _dDLC |
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| 041 | _aEN | ||
| 050 | 0 | 0 |
_aHM 1221 _b.S65 2009 |
| 082 | 0 | 0 |
_aHM 1221 .S65 2009 _222 |
| 245 | 0 | 4 |
_aThe global public relations handbook : _btheory, research, and practice / _cKrishnamurthy Sriramesh, Dejan Verčič. |
| 250 | _aExpanded and rev. ed. | ||
| 260 |
_aNew York : _bRoutledge, _c2009. |
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| 300 |
_axl, 951 p. : _bill. ; _c26 cm. |
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| 490 | 1 | _aCommunication series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gForeword / _rKoïchiro Matsuura -- _gPreface ; Introduction / _rKrishnamurthy Sriramesh -- _tGlobal public relations : conceptual framework. _tTheoretical framework for global public relations research and practice / _rKrishnamurthy Sriramesh, Dejan Vercic -- _tPolitical economy and public relations / _rSandra C. Duhé, Krishnamurthy Sriramesh -- _tRelationship between culture and public relations / _rKrishnamurthy Sriramesh -- _tMass media and public relations / _rKrishnamurthy Sriramesh, Dejan Vercic -- _tActivism and public relations / _rJeong-Nam Kim, Krishnamurthy Sriramesh -- _tAsia and Australasia. _tPublic relations in Australasia : friendly rivalry, cultural diversity, and global focus / _rJudy Motion, Shirley Leitch, Simon Cliffe -- _tOverview of public relations in Japan and the self-correction concept / _rTakashi Inoue -- _tProfessionalism and diversification : the evolution of public relations in South Korea / _rYungwook Kim -- _tBecoming professionals : a portrait of public relations in Singapore / _rConstance Chay-Németh -- _tPublic relations in mainland China : an adolescent with growing pains / _rNi Chen, Hugh M. Culbertson -- _tSharing the transformation : public relations and the UAE come of age / _rBadran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- _tPalestinian public relations, inside and out / _rR.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri -- _tIsraeli PR experience : nation building and professional values / _rMargalit Toledano, David McKie -- _tAfrica. _tNature and status of public relations practice in Africa / _rChris Skinner, Gary Mersham -- _tPublic relations practice in Nigeria / _rEric Koper, Taye Babaleye, Julia Jahansoozi -- _tStatus of public relations in Kenya / _rPeter Oriare Mbeke -- _tPublic relations in South Africa : from rhetoric to reality / _rRonél Rensburg -- _tPublic relations in Egypt : practices, obstacles, and potentials / _rKevin L. Keenan -- |
| 505 | 0 | 0 |
_tEurope. _tUnited Kingdom : advances in practice in a restless kingdom / _rJon White, Jacquie L'Etang, Danny Moss -- _tFrom literary bureaus to a modern profession : the development and current structure of public relations in Germany / _rGünter Bentele, Stefan Wehmeier -- _tPublic relations in Norway : communication in a small welfare state / _rØyvind Ihlen, Kjell S. Rakkenes -- _tPublic relations in the Polder : the case of the Netherlands / _rBetteke van Ruler -- _tPublic relations in Sweden : a strong presence increasing in importance / _rBertil Flodin -- _tPublic relations in Italy : master of ceremonies in a relational society / _rToni Muzi Falconi -- _tPublic relations in an economy and society in transition : the case of Poland / _rRyszard Ławniczak, Waldemar Rydzak, Jacek Trebecki -- _tPublic relations in a corporativist country : the case of Slovenia / _rDejan Vercic -- _tChallenges of revived democracies : the rise of public relations in Romania / _rAdela Rogojinaru -- _tHungarian rhapsody : the evolution and current state of Hungarian public relations / _rGyorgy Szondi -- _tDevelopment of public relations in Russia : a geopolitical approach / _rKaterina Tsetsura -- |
| 505 | 0 | 0 |
_tAmericas. _tPublic relations in the United States : a generation of maturation / _rLarissa A. Grunig, James E. Grunig -- _tDifferent country, a different public relations : Canadian PR in the North American context / _rFraser Likely -- _tPublic relations industry in Mexico : from amateurship to the construction of a discipline / _rMarí́a Antonieta _g...[et al.] -- _tOverview of public relations in South America / _rMaria Aparecida Ferrari -- _tPublic relations in Brazil : practices and education in a South American context / _rJuan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch -- _tPublic relations in Chile : searching for identity amid imported models / _rMaria Aparecida Ferrari -- _tInternational public relations : key dimensions and actors. _tTransnational public relations by foreign governments / _rMichael Kunczik -- _tPublic relations of movers and shakers : transnational corporations / _rDejan Vercic -- _tNongovernmental organizations and international public relations / _rAna Tkalac, Jurica Pavicic -- _tPublic relations, public diplomacy, and strategic communication : an international model of conceptual convergence / _rMark A. Van Dyke, Dejan Vercic -- _tManaging sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / _rCornelius B. Pratt -- _tHow to manage your global reputation : the public relations agency / _rMichael Morley -- _tPublic information in the UNESCO : toward a strategic role / _rVincent Defourny -- _tUnited Nations department of public information : intractable dilemmas and fundamental contradictions / _rSeth A. Center -- _gEpilogue. _tMissing link : multiculturalism and public relations education / _rKrishnamurthy Sriramesh. |
| 650 | 0 |
_aPublic relations _vCross-cultural studies _vHandbooks, manuals, etc. _2Public relations. _xSchool of Business and Education |
|
| 650 | 0 |
_aIntercultural communication _vHandbooks, manuals, etc. _2Public relations. _xSchool of Business and Education |
|
| 700 | 1 | _aSriramesh, Krishnamurthy. | |
| 700 | 1 | _aVerčič, Dejan. | |
| 830 | 0 | _aLEA's communication series. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0819/2008023417.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0914/2008023417-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1013/2008023417-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLLB |
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