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008			110404s2012 enka b 001 0 eng
010			_a 2011013123
015			_aGBB149172 _2bnb
016	7		_a015794286 _2Uk
020			_a9780273736950 (pbk.)
020			_a0273736957 (pbk.)
035			_a(OCoLC)ocn711777302
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041			_aEN
042			_apcc
043			_ae------
050	0	0	_aHF 5415.33 _b.S35 2012
082	0	0	_aHF 5415.33 .S35 2012 _222
084			_aHF 5415.33 .S35 2012 _2rvk
100	1		_aSchiffman, Leon G.
245	1	0	_aConsumer behaviour : _ba European outlook / _cLeon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
250			_a2nd ed.
260			_aHarlow, England ; _aNew York : _bPearson Financial Times/Prentice Hall, _c2012.
300			_axix, 460 p. : _bill. (chiefly col.) ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
650		0	_aConsumer behavior _zEurope. _2Marketing _xSchool of Business and Education
650		0	_aMotivation research (Marketing) _zEurope. _2Marketing _xSchool of Business and Education
700	1		_aKanuk, Leslie Lazar.
700	1		_aHansen, Håvard.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB