000			01663cam a22003734a 4500
999			_c354 _d354
001			13487791
003			OSt
005			20260528141524.0
008			040211s2004 maua b 001 0 eng
010			_a 2004002697
020			_a1578517745
035			_a(OCoLC)ocm54415938
040			_aKyUCL _cKyUC _dKYUC _dDLC
041			_aEN
042			_apcc
050	0	0	_aHD 69.B7 _b.H67 2004
082	0	0	_a658.8/27 _222
100	1		_aHolt, Douglas B.
245	1	0	_aHow brands become icons : _bthe principles of cultural branding / _cDouglas B. Holt.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2004.
300			_axiii, 265 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 245-249) and index.
505	0		_aWhat is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
650		0	_aBrand name products. _2Entrepreneurship _xSchool of Business and Education
650		0	_aBranding (Marketing)
650		0	_aBusiness names.
650		0	_aPopular culture.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2004002697.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1311/2004002697-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB