000			01173cam a2200313 a 4500
999			_c3501 _d3501
001			12033702
003			OSt
005			20250225174826.0
008			000607s2000 nyua b 001 0 eng
010			_a 00268043
020			_a0471353922 (acidfree paper)
040			_aDLC _cKyUL _dDLC _benglish
041			_aEN
050	0	0	_aHF 5415.13 _b.D35 2000
082	0	0	_aHF 5415.13 .D35 2000 _221
100	1		_aDalrymple, Douglas J.
245	1	0	_aBasic marketing management / _cDouglas J. Dalrymple, Leonard J. Parsons.
250			_a2nd ed.
260			_aNew York : _bWiley, _cc2000.
300			_axiii, 341 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xSchool of Business and Education _2Marketing
700	1		_aParsons, Leonard J.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley031/00268043.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix02/00268043.html
906			_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cLLB