000			02594cam a22003618i 4500
999			_c3484 _d3484
001			18066963
003			OSt
005			20250522114304.0
008			140313s2015 nyu b 001 0 eng
010			_a 2014008262
020			_a9781609018986 (alk. paper)
040			_aKyUL _beng _cKyUL _erda _dDLC
041			_aEN
042			_apcc
043			_an-us---
050	0	0	_aHD 9940 _b.R38 2015
082	0	0	_aHD 9940 .R38 2015 _223
100	1		_aRath, Patricia Mink.
245	1	4	_aThe why of the buy : _bconsumer behavior and fashion marketing / _cPatricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY.
250			_aSecond Edition.
264		1	_aNew York : _bFairchild Books, An Imprint of Bloomsbury Publishing Inc., _c2015.
300			_axx, 451 pages ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 433-434) and index.
505	0		_aPreface -- Acknowledgments -- Introduction -- We are all consumers -- Why is consumer behavior important to the fields of fashion and design? -- Consumer behavior, marketing, and fashion : a working relationship -- Internal factors influence fashion consumers -- How fashion consumers perceive, learn, and remember -- Motivation and the fashion consumer -- Attitude and the fashion consumer -- Personality and the fashion consumer -- External factors influence fashion consumers -- Age, family, and life cycle influences -- Social influences on fashion consumers -- Demographics, psychographics, and the fashion consumer -- How fashion marketers communicate and consumers decide -- How marketers obtain and use consumer information -- Social media and the fashion consumer -- Consumer decision making -- How fashion consumers buy -- Global consumers of fashion and design -- Fashion consumers and responsible citizenship -- How ethics and social responsibility impact consumer behavior -- The role of government for fashion consumers -- References -- Glossary -- Credits -- Index.
650		0	_aFashion merchandising _2Marketing _xSchool of Business and Education
650		0	_aConsumer behavior _zUnited States.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB