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020 _a9789351344797
040 _aKyUL
_cKyU
041 _aEN
082 _aHF5415.3 .H39 2016
245 _aConsumer Behavior/ Building Marketing Strategy
_cHawkins Del I., Motherbaugh and Mookerjee
250 _a12th edition
260 _aIndia
_bMcGraw Hill
_c2014
300 _a775p.
650 _2Marketing
_xSchool of Business and Education
942 _2lcc
_cLLB