000 01298cam a2200337 i 4500
999 _c3422
_d3422
001 18506335
003 OSt
005 20250605080040.0
008 150225s2015 enk 001 0 eng
010 _a 2015005386
020 _a9781118921449 (pbk.)
040 _aDLC
_beng
_cKyUL
_erda
042 _apcc
050 0 0 _aHD 9980.5
_b.G76 2015
082 0 0 _aHD 9980.5 .G76 2015
_223
100 1 _aGrönroos, Christian,
_d1947-
245 1 0 _aService management and marketing :
_bmanaging the service profit logic /
_cChristian Grönroos.
250 _aFourth edition.
264 1 _aChichester, West Sussex, UK :
_bWiley,
_c[2015]
300 _aix, 522 pages ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
650 0 _aService industries
_xSchool of Business and Education
_2Marketing
650 0 _aCustomer services.
776 0 8 _iOnline version:
_aGrönroos, Christian, 1947-
_tService management and marketing
_bFourth edition.
_dHershey, PA : John Wiley & Sons, Inc., [2015]
_z9781119092858
_w(DLC) 2015008110
906 _a0
_bvip
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLLB