| 000 | 01132cam a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c3377 _d3377 |
||
| 001 | 18203628 | ||
| 003 | OSt | ||
| 005 | 20250522133430.0 | ||
| 008 | 140627s2016 njua 000 0 eng | ||
| 010 | _a 2014023870 | ||
| 020 | _a9781292092621 | ||
| 040 |
_aKyUL _beng _cKyUL _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.K64 2016 |
| 082 | 0 | 0 |
_aHF 5415.13 .K64 2016 _223 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College. |
| 250 | _a15 [edition]. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2016] |
|
| 300 |
_axxii, 692 pages,118 variously numbered pages : _bcolor illustrations ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 650 | 0 |
_aMarketing _xSchool of Business and Education _2Marketing |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||