000			03583cam a22004817i 4500
999			_c3346 _d3346
001			17768792
003			OSt
005			20250507085939.0
008			130607s2013 enka b 001 0 eng d
010			_a 2012554431
015			_aGBB2A7766 _2bnb
016	7		_a016196075 _2Uk
020			_a9782940411863 _q(pbk.)
020			_a2940411867 _q(pbk.)
020			_z9782940447480 _q(ebook)
035			_a(OCoLC)ocn815366898
040			_aUKMGB _beng _cKyUL _erda _dOCLCO _dLND _dYDXCP _dHALCL _dTTU _dUAB _dNLE _dCDX _dBTCTA _dBDX _dBWX _dCIA _dK6U _dOSU _dOCLCF _dVMC _dCUD _dUBY _dOCLCA _dOCLCQ _dNYWWB _dOCLCQ _dOCL _dDLC
042			_alccopycat
050	0	0	_aNK 1520 _b.S25 2013
082	0	4	_aNK 1520 .S25 2013 _223
100	1		_aSalmond, Michael, _eauthor.
245	1	4	_aThe fundamentals of interactive design / _cMichael Salmond, Gavin Ambrose.
264		1	_aLondon : _bAVA Academia, _c2013.
300			_a192 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aAVA Academia's fundamentals
504			_aIncludes bibliographical references (pages 188-189) and index.
505	0		_aCh 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame.
650		0	_aInteractive art. _2Graphic Design _xSchool of Engineering and Technology
650		0	_aGraphic arts.
650		0	_aInteractive multimedia.
650		0	_aComputer art.
700	1		_aAmbrose, Gavin, _eauthor.
830		0	_aAVA fundamentals.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1510/2012554431-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1616/2012554431-d.html
856	4	1	_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1616/2012554431-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cLLB