000			01900cam a2200349 a 4500
999			_c3149 _d3149
001			17457150
003			OSt
005			20250222144813.0
008			120910s2013 nyua b 001 0 eng
010			_a 2012036653
020			_a9780415537025 (hardback)
020			_a9780415537032 (pbk.)
020			_a9780203067581 (ebook)
040			_aKyUL _cKyU
041			_aEN
042			_apcc
050	0	0	_aHF5415.13 _b.Z56 2013
082	0	0	_a658.8/04 _223
100	1		_aZimmerman, Alan S., _d1942-
245	1	0	_aBusiness to business marketing management : _ba global perspective / _cAlan Zimmerman and Jim Blythe.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2013.
300			_axxiv, 498 p., : _bill., ; _c25 cm.
500			_aBlythe's name appears first in the earlier edition.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing.
650		0	_aMarketing _xSchool of Business and Education _2Marketing
700	1		_aBlythe, Jim.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLLB