000 00591nam a22001937a 4500
999 _c3139
_d3139
005 20250222143317.0
008 170201b xxu||||| |||| 00| 0 eng d
020 _a9781259253065
040 _aKyUL
_cKyUL
041 _aEN
050 _aHF 1009.5
_b.C38 2016
082 _aHF 1009.5 .C38 2016
245 _a International marketing
_c Cateora, Philip R.; Graham, John L.; Gilly, Mary C.; Zhang, Changhai
250 _a17th ed.
260 _aLondon :
_bMc Graw Hill Education,
_c2016.
300 _a662 p.:
650 _2Marketing
_xSchool of Business and Education
942 _2lcc
_cLLB