000 01008pam a2200265 a 4500
999 _c3107
_d3107
001 2067303
003 OSt
005 20250222140435.0
008 940128s1994 enka b 001 0 eng
010 _a 94004289
020 _a9781308486802
_c£18.95
040 _aKyUL
_cKyUL
_dKyUL
050 0 0 _aHF 5415.13
_b.P35 2014
082 0 0 _aHF 5415.13 .P35 2014
_220
100 1 _aPalmer, Adrian.
245 1 0 _aPrinciples of services marketing /
_cAdrian Palmer.
260 _aLondon ;
_aNew York :
_bMcGraw-Hill,
_cc1994.
300 _axvi, 345 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [331]-340) and index.
650 0 _aMarketing
_xSchool of Business and Education
_2Marketing
650 0 _aService industries
_2Marketing.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cLLB