000			01376cam a2200337 a 4500
999			_c3105 _d3105
001			1654979
003			OSt
005			20250222134545.0
008			970905s1998 nyua b 001 0 eng
010			_a 97040334
020			_a0471189626 (cloth : alk. paper)
040			_aKyUL _cKyUL _dDLC
043			_an-us---
050	0	0	_aHF 5837 _b.S74 1998
082	0	0	_aHF 5837 .S74 1998 _221
100	1		_aSteel, Jon.
245	1	0	_aTruth, lies, and advertising : _bthe art of account planning / _cby Jon Steel.
260			_aNew York : _bWiley, _cc1998.
300			_axix, 298 p. : _bill. ; _c24 cm.
500			_a"An Adweek book."
504			_aIncludes bibliographical references (p. 277-279) and index.
650		0	_aAdvertising campaigns _zUnited States _xPlanning.
650		0	_aAdvertising _zUnited States.
650		0	_aAdvertising agencies _xSchool of Business and Education _zUnited States. _2Marketing
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley042/97040334.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley033/97040334.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix04/97040334.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cLLB