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| 005 | 20250221172247.0 | ||
| 008 | 020803s2002 si a 001 0 eng d | ||
| 010 | _a 2002511187 | ||
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| 050 | 0 | 0 |
_aHD 69 _b.T46 2002 |
| 082 | 0 | 0 |
_aHD 69 .T46 2002 _221 |
| 100 | 1 | _aTemporal, Paul. | |
| 245 | 1 | 0 |
_aAdvanced brand management : _bManaging brands in a changing world/ _cPaul, Temporal. |
| 260 |
_aSingapore ; _aNew York : _bJohn Wiley & Sons, _cc2010. |
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| 300 |
_a337 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aBrand name products _xSchool of Business and Education _2Management. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/2002511187.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2002511187.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley023/2002511187.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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