| 000 | 01060cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c3051 _d3051 |
||
| 001 | 17384742 | ||
| 003 | OSt | ||
| 005 | 20250221161320.0 | ||
| 008 | 120713s2013 nyua b 001 0 eng | ||
| 010 | _a 2012028086 | ||
| 020 | _a9789814577663 | ||
| 040 |
_aKyUL _cKyUL _dKyUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.13 _b.P48 2013 |
| 082 | 0 | 0 |
_aHF 5415.13 .P48 2013 _223 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axvii, 796 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xSchool of Business and Education _2Marketing |
|
| 700 | 1 | _aDonnelly, James H. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
||