000 01144cam a2200337 i 4500
999 _c3050
_d3050
001 17988675
003 OSt
005 20250221161216.0
008 140106s2015 nyua b 001 0 eng
010 _a 2013049003
020 _a9781259094972
020 _a9781259094972
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF 5415.13
_b.M37 2015
082 0 0 _aHF 5415.13 .M37 2015
_223
100 1 _aMarshall, Greg W.
245 1 0 _aMarketing management /
_cGreg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.
250 _aSecond edition.
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[2015]
300 _axxvi, 504 pages :
_bcolor illustrations ;
_c28 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xSchool of Business and Education
_2Marketing
700 1 _aJohnston, Mark W.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLLB