000			03668cam a2200433 a 4500
999			_c3045 _d3045
001			17479946
003			OSt
005			20250221163204.0
008			121001s2014 maua b 001 0 eng d
010			_a 2012950565
020			_a9781133307310
020			_a9781285074733
035			_a(OCoLC)ocn800033575
040			_aKyUL _beng _cKyUL _dYDXCP _dBWX _dECL _dZNT _dOCLCO _dNGU _dMUU _dDLC
041			_aEN
042			_alccopycat
050	0	0	_aHM 263 _b.N49 2014
082	0	0	_aHM 263 .N49 2014 _223
100	1		_aNewsom, Doug.
245	1	0	_aPublic relations writing : _bform and style / _cDoug Newsom, Jim Haynes.
250			_a10th ed.
260			_aBoston, MA : _bWadsworth Cengage Learning, _cc2014.
300			_axx, 361 p. : _bill. ; _c24 cm.
490	1		_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references (p. 340-349) and index.
505	0		_aPart I: PR writing: role & responsibility. Public Relations and the Writer ; The Global Public Relations Environment ; Persuasion. -- Part II: Preparing to write. Research for the Public Relations Writer ; The Public Relations Planning Process. -- Part III: Writing principles. Writing to Clarify and Simplify the Complex: Style and Content ; Grammar, Spelling and Punctuation. -- Part IV: Writing for social media and converged traditional media. PR's Role in Social Media: Monitoring and Participating ; Media Kits, Media Pitches, Backgrounders and Columns ; Writing for Traditional Media. -- Part V: Writing for select stakeholders/publics. Email, Memos, Letters, Proposals and Reports ; Designing Messages for Controlled Content Media ; Newsletters and Magazines ; Brochures ; Speeches, Presentations and Other Orally Delivered Messages. -- Part VI: Writing in turbulent times. Crisis Communication.
520			_a"Public relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media. The "Writing for Select Stakeholders/Publics" section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals, reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations."--Publisher's website.
650		0	_aPublic relations. _2Public relations. _xSchool of Business and Education
650		0	_aPublic relations _xAuthorship.
650		0	_aBusiness writing.
700	1		_aHaynes, Jim, _d1937-
830		0	_aWadsworth series in mass communication and journalism.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1313/2012950565-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1313/2012950565-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1313/2012950565-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cLLB